Kiwi outdoor heritage meets Scandinavian practicality.
Nordwai is an outdoor media brand for anglers, kayak fishers, campers and anyone who would rather be outside. Our point of view brings together New Zealand’s hands-on outdoor heritage with the Scandinavian instinct for simplicity, function and thoughtful design.
From Jukka
Behind Nordwai is Jukka—half Finnish and half Kiwi, born and raised in the Bay of Plenty, New Zealand. He grew up fishing and camping around New Zealand during the summer months and has lived in Sweden since 2009. That mix of New Zealand outdoor experience and everyday life in Scandinavia shapes Nordwai’s practical, function-first perspective.
Built for real days outside
We care about the details that make a trip work: choosing equipment for the conditions, understanding a setup and knowing the trade-offs before spending money. The aim is not more gear for its own sake. It is better preparation, fewer distractions and more time on the water or beyond the trail.
Two outdoor traditions, one useful point of view
New Zealand outdoor culture is practical by necessity—shaped by changeable weather, remote places and a long tradition of making things work. Scandinavian design is equally grounded in the everyday: keep it simple, make it functional and let good materials do their job. Nordwai sits where those ideas meet.
That means clear advice, understated design and gear that earns its place. We look for what works, explain why it works and stay honest about where the evidence comes from.
Find your starting point
- Fishing — practical techniques, tackle and places worth exploring.
- Kayak Fishing — kayaks, rigging, electronics and safer days afloat.
- Camping — shelter, sleep systems and a better life at camp.
- Outdoor Gear — considered comparisons and equipment choices.
- Guides — straightforward help for planning, choosing and doing.
A clear approach to gear
The right choice depends on where you go, how you use it and what matters to you. Nordwai explains those trade-offs clearly. First-hand experience, specification-based comparisons and researched guidance should always be identified for what they are. An article should never imply that a product was tested when it was not.
Read more about our research, product coverage and corrections in the Editorial Standards. Some content may include affiliate links; our Affiliate Disclosure explains how those work.